I am not making this up. In one of the greatest brain farts since New Coke, the folks at GM have instructed everyone at the central planning HQ to stop using the name Chevy. SERIOUSLY!! From today’s New York Times:
On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the brand, which was the nation’s best-selling line of cars and trucks for more than half a century after World War II.
And one way to present a consistent brand message, the memo suggested, is to stop saying “Chevy,” though the word is one of the world’s best-known, longest-lived product nicknames.
“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” said the memo, which was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the G.M. division’s vice president for marketing.
Apparently, the folks who run chevrolet.com didn’t get the memo yet, or they’re too busy. Because there are literally hundreds, if not thousands of references to “Chevy” on the website and on the websites of partners.
You know, it was just a month ago that Peter De Lorenzo was unloading yet again on the marketers at GM, only that time his ire was directed at Cadillac. I can’t wait to see what he thinks of the change at Chevy … I mean Chevrolet.
Update – I categorized this as funny because sometimes stupidity is laughable. But I also categorized it as not funny because it’s taxpayer money that kept this kind of idiocy at GM afloat! And on that note: